Housing Industry Association (HIA) is the official body of Australia’s home building industry and represents residential builders, trade contractors, kitchen and bathroom specialists etc. HIA were in the final stages of the development of their new website and needed a series of help videos that would guide (new and existing) members through the updated menus, features and added functionality. The HIA help videos needed to be friendly and conversational, whilst covering very specific technical information in a short amount of time. Topics covered include creating an account, logging in, searching for information, using the My HIA dashboard and using the HIA online shop.
Production tasks included analysing the learning needs of the user-group in relation to the new website, prioritising and categorising content and designing a media approach that would be succinct, useful and simple to follow by all HIA members and staff. The help videos needed to be viewed across a range of viewing platforms including desktop PC, tablets and mobile devices. Working closely with writeminded – who developed the scripts with HIA – I advised on the content and tone in the context of the instructional and creative approach. Once the final scripts were ready, each was scrutinized and tested with the new site and amended where necessary before capturing and incorporating additional media elements including audio studio recording (thanks Peter and Joey) and screen video recording. The final seven videos are available on the HIA help videos page and feature transcripts and captions for accessibility.