UniWISE Prepare

How to get the message out to university students? First Year Experience Unit supports students in various areas of university life. Part of their communication strategy required the development of a series of short video clips designed to work alongside existing support resources and activities.

As educational consultant and video producer, I worked closely with the team from First Year Experience Unit to design and facilitate an achievable approach that would communicate important and useful information and advice in a friendly, authentic and engaging way. The students’ own voice was a key part of the production approach, with a casual, personable and informed tone. Rather than scripting the content to be covered, the team developed an array of key questions exploring a variety of student-related issues including accommodation, finances, study schedule, casual employment, study tips and preparing for success. With a broad variety of subjects identified, interviews were captured in familiar on-campus locations. The interview video footage was analysed, critiqued and logged by First Year Experience Unit (almost a research project in itself!). Selected clips were incorporated into final edits.

The sixteen videos are an engaging part of a blended communication strategy, integrating with existing on-campus, face-to-face presentations and workshops, various social media platforms and additional support via Macquarie University Students > Support and various external websites. Additional information and web links can be found within the text descriptions of each video clip.

 

Instructional Design & Media Production

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